Until recently every internet marketer’s work was targeted to impress Google.
This is unsurprising really…
It was the number one website and main source of exposure.
Until one day
When Google started updating its algorithms more than one business suffered as a result of a Google update and they won’t be the last…
Some businesses need to understand that they will always struggle to rank highly in Google to generate the traffic and revenue they desire.
If it is a struggle to produce quality content that will drive backlinks or you do not have the budget to start competing with the competitors in your niche then your best option is to look at alternative traffic sources.
Get this cheat sheet to learn how you can use these 6 traffic sources and move beyond Google.
Rather than rely on one source you need multiple streams of traffic because if you are not in the top 6 spots of Google do not expect anything more than 4% of the total traffic for that keyword.
It takes months of consistent effort and building of authoritive links to rank in Google and even then you still need to try competing for the top spots.
So in this post I will go through some traffic sources other than google so that not all your eggs are in one basket.
Are you ready to start building a more diverse source of tickets?
Keep reading for the 6 best alternatives to generating traffic without Google.
1. Drop meaningful comments on high-traffic websites in your niche
Due to some black hat SEO techniques commenting has become very much related to spam.
Whilst it might have worked in the past it now has minimal positive SEO benefit and if your backlink profile is just comments it could be penalised by search engines.
So does that mean you should not comment at all?
Well, if done correctly commenting on top blogs that receive hundreds or thousands of visitors a day can be a great way to show your expertise and build your brand.
The correct way to do commenting is to read the post in full and if you have a comment that can add value or is meaningful to the post, then leave a comment.
The purpose is not to build links but to add value and build your fan base.
If you use your real name or brand some readers will then click though to learn more about you.
Pro Tip: Matt Cutt stated” When done right, comments are a great way to show your expertise and build your brand.”
2. Capture Emails from visitors
Email is probably the best and easiest way to speak with your audience.
However you do need traffic before your email return can rise so it does not happen overnight.
You need to ensure you have a lead magnet on your website and you are collecting emails from day way.
Did you know email has a 3.31% conversion rate which is far greater than search at 1.94% and social which converts at 0.79%?
In theory every business can benefit from collecting a mailing list and with services such as Mailchimp it makes collection and sending of emails easy even for novices to undertake.
3 Basic Steps to increasing your list
Step 1: Put together a lead magnet or giveaway that entices your visitors to sign up to your mailing list.
Step 2: Set up the functionality to collect emails using your lead magnet using a tool such as SumoMe
Step 3: Nurture your relationship with customers by sending welcome emails and regular personalised communications.
Pro Tip: Use A/B testing on your emails to improve open rate and increase visitors from your emails.
3. Guest Posting
Writing guest posts should be seen as a way of providing value to the readers to encourage traffic and not used as a link building technique.
Matt Cutts said spammy guest posting can get you penalised.
Gust posting on popular blogs helps establish you as an authority in that niche and increases the amount of subscribers you have.
If it is done properly and you can leverage the traffic you are onto a winner.
4. Q & A with Influences
It could be an interview with one influencer or a question placed to many influencers in your niche to provide value and guidance to your readers.
These are great because they are conversational and engaging which encourages shares.
The premise is that it is a win-win for both parties. The people interviewed gain new exposure to a new audience and you get to serve new engaging content from an authority within your niche.
The best part is you can then ask them to share the content with their followers to gain hundreds if not thousands of visits from their referral traffic.
5. Social Media
I am sure you were just waiting for this one.
For most business Social Media platforms such as Facebook, Twitter, Google + and Instagram provide great opportunities to drive traffic.
The formula is simple provide useful and engaging content which is tailored at your target audience to maximise the results. You can read my post ….. to help you ensure the content you are posting will have the best impact.
Pro Tip: Google + Is often the forgotten platform however this can drive loads of traffic and the best bit you don’t even need followers.
If you utilise leading communities in your niche and become an authoritive figure by providing actionable comments you can then post articles to drive traffic.
People often forget but Youtube is the second largest search engine on the Web, it’s bigger than Bing, Yahoo and Ask combined so should not be ignored so easily.
The best videos for e-commerce websites are how to videos and these can drive tons of traffic.
It can be expensive and time consuming however depending on your niche a cheap how to video could just be what your website needs to drive the volumes of traffic you deserve.
Pro Tip: Check out this post:
With Google being unpredictable and bringing out many updates it makes sense to look into alternative traffic sources so that your business does not rely soly on search engines.
Try the different methods in this article to discover what works best for your business because you can start developing your business to greater levels of traffic and income.
Have you already tried or tested one of the methods in this post?
If you have I would love to hear from you in the comments below.