The say “a picture is worth a thousand words.”
That’s because we process visual data 60,000 times faster than text.
When people visit your site, more than 65% of them will be visual learners.
That’s where infographics come in.
They marry images and text perfectly to both show and tell at the same time.
What Is an Infographic?
Infographics have the added advantage of conveying very complex messages in a simple, easy to understand way.
They are becoming so popular, that people are expecting them when confronted with a lot of statistical data.
Statistics gathered by Unbounce shows demand for infographics has increased dramatically in just the last six years.
In 2012, Copyblogger published a single infographic, 15 Grammar Goofs, that swept social media.
It garnered thousands of tweets, tens of thousands of Facebook likes and almost two hundred thousand pins.
Even after five years it is still driving viewers and keeping Copyblogger in the public consciousness.
As popular as infographics are, they aren’t foolproof, however.
You can easily waste a lot of time, money and effort to have it land flat…
You can avoid that pain, and create compelling infographics that send tens of thousands of visitors to your site.
One that will keep sending thousands and thousands of visitors to your website year after year.
All you have to do is follow the guidelines in this post.
I’ll take you through the process of creating a powerful infographic from start to finish.
Here’s what you’ll learn:
• What makes up a good infographic
• How to find the right topic that will work for you
• Creating an informative infographic that others will share
• Designing a strong infographic
• How to Embed Your Infographic
• How to build backlinks and increase website traffic with Infographics
I know what you’re thinking.
It’s impossible and you don’t even know where to start.
You’ve probably seen a lot of infographics and the sheer number of styles and layouts is mind-boggling.
If you’ve looked at them at all you realize that some are crazy popular, and some just lay down and go nowhere.
As they say in the south “that dog won’t hunt.”
Here’s the secret: there is no secret.
It isn’t nearly as difficult as it may seem to create an inspiring and persuasive infographic.
I’m going to walk you through the process, so you can create your own infographics that will hit the mark every time.
The first thing you need to know is that there are just three elements that make the difference between a viral success and a virtual dud.
Which brings us to…
Step #1: What Makes Up a Good Infographic?
The first of the three things that make up a compelling infographic is the creation of the idea.
It’s true that there are dozens of different layouts and ways to stylize an infographic.
This is where you will be doing the most brainstorming when it comes to creating your infographic.
You need to figure out what style and layout will convey your message best.
Whether you use graphs or flow charts, set it up as a flyer or use banners the first thing you have to do is sift through all of your data.
You need to make sure that you have the most important information to convey your idea.
So that you don’t want to clutter up an infographic with lots of minutia that isn’t relevant, or won’t drive home the message you want to portray.
The second thing you need to focus on is originality.
Make sure that what you have to offer is new and the story is clear.
You need the information to connect with your viewers as well.
One way to connect with the viewers is to use recognizable symbols and images.
Use recognizable characters, or places to convey a feeling.
For instance, a superhero type character will promote feelings of strength.
If you want to convey a message of intelligence, a scientist or teacher would evoke those feelings.
Remember: Images are powerful.
Another way to stir your viewer’s emotions is to use your own background and experience to flesh out your story so it touches the viewer.
If you don’t have your own personal story to help portray your message, take a page out of someone else’s book.
Use trusted research to back up your theory.
That brings us to the third element of a successful infographic…
Unless you already have a powerful position in your market, it is unlikely today’s savvy consumers are going to simply believe your personal story.
You need to establish their trust by backing up your words with empirical data that they can accept as truth.
When it comes right down to it, chances are very unlikely that you have struck the one subject that is so new that there isn’t anything already written about it.
All you have to do is a little digging to find the relevant research.
Having the right data in your infographic will allow viewers to see that it isn’t just your word on a subject.
There are experts who feel the same way.
If I were to say to you “I have the latest method for getting rid of pests in your home. All you need to do is purchase my video and you can have a vermin free home,” would you take me at my word?
Would you lay down your hard-earned money to find out?
However, if I laid out dozens of examples of how my method for getting rid of unwanted pests in the home worked for others, you might pay more attention.
If, in addition, I had several quotes from satisfied buyers you’d be more likely to think the method works.
In addition, if I provided statistical evidence that household pests were deterred by the things I use in my teachings, you’d probably be pulling out your credit card before you finished reading.
Okay, now that you have the storyline and data you need, what’s next?
Step Two: How to Find the Right Topic that will Work for You
Everyone has a story.
But not every story is attention grabbing.
In today’s fast-paced marketing world, you need something that will immediately get them to focus on your Infogrpahic long enough to read it.
There are a couple ways you can make sure your topic is strong enough.
Use the news to get them to pay attention.
Follow all of the news in your particular market, and craft your story around the topics that are already trending.
Another type of topic that will generate a lot of looks is something controversial.
These are easy to spot.
They are hot button items that people seem to want to disagree on, or tend to argue about.
Something controversial would be:
Lose 10 Pounds without Giving Up the Foods You Love
Everybody wants to, but it is sure to start a disagreement about whether it’s really possible.
Finally, look for topics that generate the most views.
There are several ways you can do that.
One easy way is to do this which you might not have thought of is to check out YouTube for the most viewed videos on your subject.
Alternatively you can also use one of my favourite tools www.buzzsumo.com and look at the most popular topics and articles for a particular keyword or niche.
Step Three: Creating a Powerful Infographic that Others Can Share
Don’t drop the ball here!
Sharing is Success.
Make sure that people want to share what you offer.
The elements that make an infographic the most sharable include images and information that solves real life problems.
Finally, the most shared items on social media are infographics that touch people’s emotions.
Those that inspire anger, fear, joy, amusement, awe, and to a lesser extent sadness and empathy are the ones that hit home best.
In other words, make them feel something.
Check out this complete guide on producing viral content for more help: Ultime Guide to Contenu Viral
P.S It includes an Infographic which got over 330 social shares
Step Four: Designing a Strong Infographic
Now that you have all of your information together, and a topic that will grasp people’s attention you have to structure the infographic.
Design doesn’t have to be complicated.
In many ways, a good infographic is similar to a good article.
You need a powerful title header and when applicable subheader.
Next you want your most important information.
In the first section, you need to immediately address the information the people who read it are dealing with.
Tie that information in the first section with a graphic that lays out the supporting data.
Follow up with a strong message in the second section.
Use your supporting data to visually support your story.
In section three follow up with a story that ties sections one and two together.
If you can add more data to show how they relate, tie it into this section.
Finally, end with a call to action and a strong takeaway.
Always include your full URL.
If your data in the infographic is backed by reliable sources as it should be, you can also layout those resources in a references section at the end of the infographic.
Never underestimate the power of color…
One of the great things about infographics is the ability to create bold statements with color.
Learn how the various colors impact viewer emotions.
• Red is a warm color that can both elicit feelings of love and passion as well as anger and intensity
• Orange brings on feelings of enthusiasm, happiness and vitality. It is also a comforting color
• Yellow is cheerful but can cause eye fatigue
• Green is tranquil, complacent and refreshing
• Blue is cool, peaceful, calm and stable. It also curbs appetite
• The Neutral colors (brown, beige, cream and white) are grounding and relaxing
• Black is bold but can be depressing and draining so shouldn’t be overused.
Step Five: How to Embed Your Infographic
Once you have your infographic set up, it is time to put it on your post or website.
First, make sure it is sized right to fit properly.
Make sure it is saved so that it opens in a new window.
That helps keep them on your page.
Using a program such as Siege Media’s Online Embed Code Generator makes it simple to place your infographic so that it shows up when users click on your URL.
There are also Embed Code Generator plugins for WordPress available but my preference is Siege Media’s Online Embed Code Generator.
You might be wondering…
Why use a code and not just place the infographic as a jpeg or other image file?
The reason for this is to make it easy for people to share your infographic on their own website and it automatically adds a link to the original source on your website.
Resulting in more backlinks from referring domains and consistent exposure.
Step Six: How to build backlinks and increase website traffic with Infographics
A well-formulated infographic typically gets a lot of attention.
That’s what you want right?
Of course, it is.
The added value of all that attention is a lot of sharing on social media.
For every share on social media, you have a good chance of getting a number of referring domains linking back to you.
But how can you double the amount of referring domains?
That is simple!
You provide the blogger or website owner with some added value.
And it is:
My favourite link building technique that uses Infographics in a whole new way
Link Building With Infographics: Example
To demonstrate how well this works…
Let me walk you through an example of what I did and how.
So that, you can replicate this awesome link building technique with your very own Infographics.
First of all let me show you the results and how I used this technique with my Infogrpahic titled: Le Guide Ultime Pour Créer Du Contenu Viral.
The chart below shows the dramatic increase in referring domains from January 2016 just after I published the Infographic.
(Translate Referring Domains)
And my traffic increased by 159.25% compared to the two previous weeks and maintained that growth.
My page also ranks number 4 in Google for its target keyword, contenu viral:
However, the two results in the image above my result are also my Infographic with a link back to my website.
So, in fact!
I actually own 3 of the top four positions for one search phrase.
Let me walk you through the process quickly.
Step 1 – First of all following all the steps above you need to publish your Infographic on your website and embed it following the instructions previously provided.
Step 2 – Similar to my SEO blueprint where I find out what topics influencers in my niche care about and want to share with their audience. We find sites and influences that already write about the topic of my Infographic or have shared a piece of content similar to the topic of my Infographic.
For example my favourite method is to simply use Google and search for some keywords related to my Infographic and look at the results to see who I could target for the next step. Personally I prefer to limit the date range to results from last few months or year so I know it is currently a hot topic with that website.
Step 3 – Through content promotion strategies you now need to get your Infographic in front of the influences in your niche.
I reached out to most of the influences I uncovered via email ensuring that it was nice and short and personalized it as much as possible.
Step 4 – Make it as easy as possible for them to add your infographic to their website by offering to create unique content to accompany your Infographic so that they can post it on their website to provide real value to their readers. (This basically works as a bribe)
Step 5 – The influencer or website owner publishes your post and Infographic on their website providing you with brand exposure and a backlink to your website.
Instead of having just the actual infographic embed shared, try to get backlinks that are inserted naturally into the text because a contextual link is a lot more.
Now you have it.
The secret that I use to create high converting infographics.
These steps work whether you use free infographic design programs, or hire a designer to make it for you.
And the result a ton more traffic and backlinks!
What more could you want?
I hope this makes you see Infographics in a whole new light.
And you see how you can use them to not only increase your traffic but build the number of backlinks pointing to your website.
If you have any questions or have some ideas that will add to this post please comment below.