15 SEO techniques that will improve your rankings
15 SEO Techniques you should implementing immediately
15 SEO strategies to increase your rankings
Do you want to double your search engine traffic?
Of course, I think every website owner wants to.
But first you need to understand some SEO techniques that work well for your business.
In this article I have outlined 15 SEO techniques which can help you.
It is just up to you to understand and then implement these strategies to start driving the traffic you deserve.
These techniques will increase visitors, search traffic and improve sales which results in more revenue for you.
Search engine optimization (SEO) is important to every website so if you find one of these techniques works well for you dedicate more time to this technique and start enjoying the rewards of increased search traffic.
1. Optimise your website for mobile
Over the last two years mobile search have increased by up to five times.
So if you are not optimising and targeting mobile traffic that is a huge chunk of traffic you could be missing out on.
In 2016 it is believe four out of five consumers will use a smartphone at some point during their purchasing process.
(Can you translate image below but not the middle section or source bit in red)
This all points to tremendous opportunity for increased search traffic.
On top of this last year Google also released an updated penalising websites which were not mobile friendly.
If you are not entirely sure Google offers two great tools to test your website on mobile devices.
The first is the Mobile-Friendly Test that allows you to test a specific URL and the second is the Mobile Usability Report found on Google Webmaster tools.
Remember do not chase Google’s algorithm changes and make your content and design for the user to ensure the information they are looking for is easy to find.
2. Use Infographics to dominate Google
I am sure you have imagined having more than one result on the first page of Google.
Now it is possible to dominate the first page of Google with your content.
Start using infographics!
Increase your website traffic with Infographics.
Because I have been utilising Infographics for a while now with some impressive results.
It is one of the simplest ways to double your search traffic and according to Unbounce the demand for Infographics has increased by 800% over the last two years.
(Can you translate image below)
At the time of writing this one of the Infographics I have produced took up three positions of the top page on Google for the competitive search term “contenu viral”
3. Use Latent Semantic Indexing (LSI)
Google is constantly updating its algorithms to provide the user with the best experience possible.
As a result SEO has had to evolve with it.
In 2016 one of the factors Google considers when deciding which page to rank is Latent Semantic Indexing (LSI).
Basically this means Google searches for synonyms for keywords within the content.
So, if you make it easy for google to understand what topic you are writing about it makes it easier to rank for relevant search queries.
For example if you write a content about “cars” you could be talking about the motor vehicle or the film cars.
Using LSI keywords such as film or movie within your content would help Google identify you are speaking about.
Do not stuff keywords in and don’t over optimise
Use keywords which mean the same but use different spelling or structure
4. Spy on Your Competitors
Researching your competitors could be one of the most important things you do.
You do not need to guess and reinvent the wheel when you can identify how your competitors got to the top of Google.
Using certain software you can spy on the exact keywords and percentage of traffic a competitor is ranking for and receiving.
You can then utilise the information you have gathered to produce better content.
So how do you spy on your competition to discover what keywords your competitors are currently ranking for.
Here are some example tools you can use.
Once you have a list of long-tail keywords start creating quality content that focuses on benefits to the user that will build trust and bring in natural links to your website.
Once your content is live the next step is to carry out some outreach.
By this I mean you should further your research and look into who has linked to your competitor’s content or similar content on your particular topic to tell them about your article.
Fingers crossed if they have already expressed an interest in the topic they will be more likely to have a look and share your content which will lead to some natural links and improve the authority of your page.
So how do you find websites linking to your competitor and articles on your selected topic?
Step #1: Visit Backlinkwatch.com.
Enter your competitor’s URL. Fill in the CAPTCHA code and click the “check backlinks” button.
Step #2: Have a look at the referring websites to decide if it is worth pursuing and contacting the web owner or author to tell them about your article.
5. Maximise benefits of Internal Linking
Deep linking is the practice of using anchor text to link to other pages inside your blog.
This shows Google the depth of your site pages. Most people focus on getting search visitors to their homepage, but struggle to rank their internal pages.
You might be like many others and be frustrated with a number of your websites pages ranking outside the top page.
So how do you improve the rankings of these pages and give them the boost they deserve to be on page 1 because your older posts and landing pages provide immense value s and can pull in traffic even today.
Well, you start implementing a tactical internal linking campaign.
Internal linking is when you link from content on your website to other pages on your blog.
When you start linking internally you will improve your SEO for those pages and their rankings driving more traffic and ultimately sales.
One error a lot of people make is trying to get search visitors to their homepage but on average very few websites visitors actually land on the homepage.
Here is the process I use personally:
Step 1: Use Google Analytics to identify which keywords your website appears for on page 2 or 3 of in Google.
Log into your Google Analytics account. Navigate to Acquisition, Search Engine Optimisation and last queries.
If you have not linked your webmaster tools account to Analytics account you can do the following steps directly in your google Webmaster tools account.
You should now see a list of keywords your website ranks for and the average position.
Sort the keywords so you can see the keywords which are in average position 11-30.
If you are getting impressions and clicks from page 2 or 3 it is sure you will get even more on page 1.
Step 2: A number of tools can be sued for this by my favourite is ahrefs.
Simply enter your website URL into ahrefs and then click on Top Pages from the left-hand sidebar.
You should now see a list of your most authoritative pages on your website.
Step 3: Go to these pages and add internal links from them to the pages which need a boost to reach page 1.
Quick note: Try not to go over the top with the links and ensure it stays natural for the user and Google.
Just adding a load of links at the bottom of the post will not have the benefits of links within the content and lastly if you can try use an LSI keyword as the anchor text.
6. Broken Link Building is great.
There is just one problem which is finding broken links. It takes a lot of time and effort but I will show you a tactic I use with a reasonable degree of success.
However in this case I will just be letting the authors of www.webmarketing-com.com know about all their broken links.
To start with i would recommend you compile a list of your competitors which you might already have and then head back over to ahrefs.
Add the URL of your competitors and then on the left-hand sidebar select broken backlinks.
This will now give you a list of broken backlinks. I recommend you filter the results to show Dofollow only and voila you have a list of opportunities for new backlinks.
But what do you do once you find your broken links.
I suggest you have a look at the content they link to and if you can create a piece of content which is better and more up to date than the original that they linked to.
If your lucky you might already have articles and content on that particular subject which could replace the broken backlink.
The next step is for you to reach out to the web owner who has the broken link on their website and inform them of the broken and link and provide them with some alternative pieces of content with one of them being yours to replace the link.
More often than not they will be happy to add your link as it is beneficial for them to not have broken links on their website.
7. Find link Prospects on Social Media
If you have been learning or carrying out SEO you will know that the best link prospects are those that have already shared similar content.
Popular social websites are the best place to find people that have shared similar content.
For this example I am going to use Twitter.
Here is how.
Identify a piece on content similar to yours that has had a high number of Social shares.
Head over to twitter and put the URL or title of the subject in the search bar. This will be a good start as it identifies everyone who shared that piece of content.
If you are struggling and not getting much success then head over to buzzsumo.com
This tool is one of my favourites.
You might need to sign up for a trail or paid subscription to get the best out of this software but it is worth it.
Simply enter the keyword for your content and buzzsumo will provide you with the number of social shares and most popular pieces of content for that keyword.
Next, sort the results by Twitter shares and once you have an article you think is similar to your content click on “view shares”.
This will give you every person who shared that post on Twitter.
Now head over to their website or twitter profile and reach out to them to see if they would be interesting in viewing your piece of content.
There you have it a list of influences who are interested in your topic.
8. Kill your opposition with optimised Title and Description Tags
If you can create meta title and description tags which get the user to click through to your website you are on to a winner.
Even if you are not in the top two results, extremely good copy can steal clicks from the top results.
Whilst not important for search engines the meta description is vital for gaining the click through and the higher the click through rate the better your rankings will become.
But how can you know what people will click on.
Check out Adwords and adverts to get people onto their landing pages.
These will both have been optimised through testing to maximise clicks.
This means you can utilise other people’s tests to create your meta title and description to ensure users cannot help themselves but click on your listing.
9. Target Long Tail Keywords In Your Meta Title Tag
The meta title is important as it tells the search engines and users what the page is about.
Over time it has been one of the most important on-page seo factors and using your main keyword in your meta title does still have a small correlation with better search engines rankings however through personal experience I have found that not using the subject line of your post and targeting long-tail keywords can help you increase the amount of searches your website appears for.
Because if you only include one keyword in your title tag you’re missing out on a lot of search engine traffic.
This works particularly well for e-commerce websites where competition is high and price has a big influence on sales.
For example if you have a product Samsung TV -TV125468. I would look to include a number of key keywords searched for in relation to Samsung TVs in the meta title.
So the Meta Title might be TV Samsung accompanied by the keywords Offer, Reductions and Cheap.
E.G – TV Samsung Offer, Reductions and Pas Cher |Buy Online |Cdiscount
As you can see from the first page results a number of websites could dramatically increase their search traffic by implementing this strategy as very few of these results look optimised.
Pro Tip: Find long tail keywords that you can include in your meta title.
You will see the benefits as you rank in search engines faster…and eventually rank the same page for more than just one search term.
10. Produce content for users not Google
When web masters begin editing their content for Google it can negatively impact on the user experience.
You should stay focused on the sole purpose of creating content to ensure that it matches the user’s intent.
Think as if you are the searcher.
• What are they looking for?
• What are the problems they are seeking advice or solutions to?
• Are they looking for advice, or are they looking to buy something?
You may have to or want to include certain keywords but remember the person who landed on your page and what they are looking to achieve.
This approach will certainly work a lot better in the long run.
11. Concentrate on user experience
With the rise of conversion rate optimisation more focus has been channelled on the user experience.
A good user experience comes down to giving the user exactly what they require.
By creating a positive user experience it ensures that visits see your website and business in a positive way.
This encourages sharing, return visits and backlinks.
On top of this and possibly more importantly for this article, Google tracks user signals to use as ranking factors.
This means you need to ensure your website is meeting the visitors demands so that they stay on your website as Google will be analysing your bounce rate and time on your website.
12. Use long pieces of content
If you want to compete for top rankings you are going to have to produce long pieces of actionable content.
It is no longer sufficient to produce blog posts which are just 300 words long.
You need to start creating in-depth, actionable and informative guides because google prefers content which is 2000+ in words.
Here is a study which was completed to highlight this for you.
SerpIQ analysed around 20,000 different keywords and the top 10 search engine results for those keyword searches.
What they found was that each web page ranked on the first page of Google had at least 2000 words on it.
12. Use Images and Videos
As you will know by now from my previous articles on viral content images and videos help engage readers and improve your chances of shares and backlinks.
What you might not know is all of this can result in improved search engine rankings.
If you are going to include an image or video you must also make sure that you optimise it for search engines.
Ensure that you give them an appropriate name and an alt tag which is relevant to the page.
13. Improve your site security
In 2015 google announced that one of its ranking factors was the security of your website.
While the impact and influence of this factor still appears to be very small it can all help.
Try using https and see if you see improvements in your search engine rankings.
Highlighting to users that your website is secure may also improve user signals such as time on your website, bounce rate and click through rate.
14. Use Expert Round-Ups
You may have seen one of my expert round ups.
But did you know they are great for SEO?
Because you get influences to contribute to your blog and content and this means.
They will naturally share the content
Which results in lots of traffic, social shares and to top it all off backlinks
Have a look at my example when I asked 24 experts the following question:
« Quelles sont les 3 astuces SEO que tu donnerais à quelqu’un pour améliorer son référencement naturel et son positionnement organique ? »
How do you carry out your very own expert round-up:
Step 1: Compile a list of the top websites in your niche and make a note of their contact and social details
Step 2: Decide on a topic which your readers would like the answers to and influences in your niche would be happy to provide some advice on.
Step 3: reach out to the experts with your question and ask them if they would like to contribute.
Step 4: Publish your round up inform the influences the article is live.
Step 5: Watch the traffic and social shares roll in.
15. Optimise the URL
Whilst the influence the URL has on search engine rankings is very small there is no harm in optimising your URL for readers and Google.
Google has confirmed that it only reads the first five words of a URL so it is essential that a long tail keyword is within the first five words.
It should also provide a summary of the article so readers can understand what to expect if they click or read the link.
This is easy to implement, simply when you publish a new post create a short and precise URL for that page.